Delivering enterprise Sitecore CMS support services for global automotive brands

Aston Martin operates high-profile, global digital platforms that demand reliability, precision, and strict governance. Its public websites support both brand storytelling and corporate communications, making content accuracy and uptime critical.

The Aston Martin digital ecosystem runs on Sitecore 9 CMS hosted on Microsoft Azure, supporting multiple environments and country-specific versions. Content updates needed to be executed safely and efficiently, while ensuring that incidents affecting availability were handled immediately.

Aston Martin required a partner that could provide dependable Sitecore CMS support services, operate within defined service windows, and coordinate effectively with distributed development and deployment teams in the UK and Poland. The solution also needed to support strict approval controls and escalation processes suitable for a globally recognised enterprise brand.

ServiceJi provided dedicated Sitecore CMS support services focused exclusively on content operations and CMS-driven changes. Support covered Aston Martin’s primary digital properties, including astonmartin.com with nine country versions and astonmartinlagonda.com, the corporate and investor-facing site.

ServiceJi delivered business-hours CMS support from Monday to Friday, 9am to 5pm UK time, with 24/7 coverage for Priority 1 incidents impacting availability or critical functionality. All changes were executed only with explicit client approval and followed established governance and publishing workflows.

ServiceJi managed CMS updates within the Sitecore content management environment and supported publishing to live environments. When issues extended beyond CMS scope, ServiceJi coordinated closely with the Poland-based development team and the UK-based Aston Martin Lagonda deployment team responsible for Azure releases, remaining engaged until resolution.

Monitoring alerts from Pingdom triggered automated Jira tickets when site downtime exceeded defined thresholds. ServiceJi responded immediately to Priority 1 incidents, notified designated Aston Martin contacts, and drove CMS-related remediation while coordinating escalations as required.

Through its Sitecore CMS support services, ServiceJi provided Aston Martin with a stable and responsive content operations capability. Content changes were delivered reliably, incidents were handled with urgency and clarity, and internal teams were supported without disruption to broader development or deployment workflows.

The structured service model ensured continuity across environments and teams, enabling Aston Martin to maintain high standards for its global digital presence. Regular collaboration and clear escalation paths helped minimise risk and ensured that CMS-related issues were resolved efficiently, even in high-pressure scenarios.