Considerations on service desk outsourcing vs. offshoring

Deciding to outsource or offshore your service desk is a big move, and getting it right matters a lot for anyone in the business world. It’s like picking a reliable teammate for a crucial project. Your service desk isn’t just another part of your business; it’s the hero behind the scenes, ensuring everything runs smoothly, your team stays productive, and your customers remain happy. So, when you’re thinking about handing over these responsibilities to an outside team, whether somewhere else in your country or a different part of the world, there’s a bunch to consider.

The goal is to break down what service desk outsourcing and offshoring involve. We’re talking about the good, the bad, and the must-knows to help you make a good choice for your business. Whether you’re diving into this for the first time or rethinking your current strategy, we’re here to walk through the key points to consider, the benefits to look out for, and the pitfalls to avoid. So, let’s get the ball rolling and see how you can make the most of outsourcing or offshoring your service desk without running into trouble.

Get a clear picture of your business needs before making decisions about outsourcing or offshoring your service desk. Think about the goals of your service desk and how they sync up with your company’s overall objectives. Are you looking to improve customer satisfaction, reduce costs, or enhance tech support? Getting this straight will guide your strategy and help you make choices that benefit your business.

Remember, something other than what works for one company might be the right fit for another. It’s all about understanding your unique situation. Whether it’s handling a surge in customer queries or needing specialized support that your in-house team can’t provide, pinpointing your specific needs will steer you in the right direction.

So, what do you have on your list? Begin by working out the details of your daily operations. What types of service desk inquiries are coming in? Are there any certain moments when the volume spikes? Understanding these patterns will provide you with a good foundation for determining the type of support you require.

Next up, align your service desk goals with your overall business objectives. It’s all about ensuring the left-hand knows what the right hand is doing. If your business is all about top-notch customer service, your service desk needs to be on the same page, ensuring that every interaction leaves your customers smiling.

But it’s not just about keeping your customers happy. It’s also about making sure your team is in a good spot. If your service desk is overwhelmed, it’s a safe bet that your other teams are feeling the heat, too. A well-oiled service desk can improve your workplace’s overall vibe and productivity.

Getting a grip on your business needs sets the stage for a successful outsourcing or offshoring venture. It’s like setting the destination on your GPS before you hit the road – making the journey smoother.

Understanding the level of service your business requires is akin to choosing the right plan for your needs—it’s all about getting the best value without overcommitting or selling yourself short. When you dive into the service level requirements for your service desk, you’re not just counting the number of incoming requests but also gauging the complexity and nature of the support needed.

Think about the expertise level your issues demand. Are we looking at straightforward fixes, or do you need a team that can handle intricate IT challenges? This isn’t just about quantity; it’s about the quality of support that aligns with your business’s technical demands.

Timing is another crucial factor. Your business’s operating hours should mirror the availability of your service desk. If your peak hours are when your customers are most active, your service desk needs to be on their toes, ready to resolve issues as they come.

It’s a balancing act between your requirements and your budget. A 24/7 desk with the best IT minds is ideal, but it might not be a practical choice if the costs are astronomical. The goal is to identify a service level that supports your operations efficiently and fits within your financial framework.

In sum, evaluating your service level requirements is about strategic planning, ensuring your service desk can handle your business’s unique demands without overshooting your budget.

Diving into service desk outsourcing means you’re considering handing over a chunk of your IT operations to an external team. It’s like bringing in a specialist to handle one of the most crucial parts of your customer service—the first point of contact for technical issues.

So, what does this involve? At its core, outsourcing your service desk means that instead of your in-house team, an external company takes the helm, managing all those IT queries and hiccups that pop up daily. It’s a partnership where the service provider becomes an extension of your business, representing you in every customer interaction.

The benefits? There are quite a few. Outsourcing can lead to significant cost savings—you’re not footing the bill for full-time salaries, benefits, or the nitty-gritty costs of running an office space. Plus, it offers scalability. As your business grows or faces seasonal spikes, an outsourced team can adjust more fluidly than an in-house team might.

But it’s not all smooth sailing. The challenges include relinquishing control over how day-to-day operations are handled. And there’s the aspect of cultural fit—ensuring the external team aligns with your company’s ethos and values, which is crucial for seamless customer interactions.

When considering outsourcing, think about it as choosing a partner. You want a provider that understands the technical side of things and gets what your business is all about. It’s about finding that sweet spot where cost-effectiveness meets quality service.

Key advantages of service desk outsourcing

• Cost efficiency: Outsourcing can lead to significant cost savings. Organizations can reduce overheads associated with recruitment, training, and maintaining in-house staff, transforming fixed costs into variable costs that are easier to manage.
• Focus on core competencies: By outsourcing the service desk, companies can redirect their focus towards core business activities, driving growth and innovation.
• Access to expertise: External providers specialize in service desk operations, offering a pool of experienced professionals who bring best practices and advanced technological solutions.
• Scalability: Outsourcing partners can swiftly scale operations to meet fluctuating demands, ensuring service levels are maintained without needing internal resource adjustments.

Deciding to outsource your service desk is a strategic move that can bring many benefits if timed and executed correctly. So, when should you pull the trigger on this decision? It’s not just about following a trend; it’s about recognizing the signs that outsourcing could be a game-changer for your business.

• Capacity and scalability: Outsourcing offers a flexible solution if your business experiences fluctuations in demand, leading to challenges in scaling your service desk operations up or down efficiently. An external provider can adjust the level of support to match your varying needs without the time and financial constraints associated with internal staffing adjustments.
• Service quality and expertise: Should there be a gap in the level of expertise or quality of service your internal team can provide, outsourcing to a specialized provider can enhance your service desk’s performance. These providers have access to a broader talent pool and may possess advanced technologies and methodologies that your in-house team needs to improve.
• Cost considerations: Outsourcing can offer a more cost-effective solution when the operational costs of maintaining an internal service desk exceed the perceived value or when there’s a strategic shift towards cost optimization. By transitioning to an outsourced model, you can transform fixed costs into variable costs, aligning expenses more directly with service usage.
• Focus on core business functions: If the service desk operations divert attention and resources from your core business activities, outsourcing can allow your organization to reallocate those resources towards strategic growth areas, enhancing overall business performance.

Managing change and complexity: As businesses evolve, so do their service desk needs. If your organization is going through significant changes, such as mergers, acquisitions, or rapid growth, outsourcing the service desk can provide the agility and expertise needed to navigate these transitions effectively.

Outsourcing the service desk is a strategic decision with significant organizational implications. It is crucial to weigh the advantages and disadvantages before proceeding with this approach.

Pros of outsourcing your service desk

• Cost reduction: One of the most compelling reasons for outsourcing is the potential for cost savings. Organizations can avoid the expenses associated with hiring, training, and maintaining an in-house service desk team.
• Enhanced service quality: Outsourcing companies specialize in service desk operations and often bring expertise and efficiency that can be challenging to achieve in-house. This can lead to improved service quality and customer satisfaction.
• Focus on core business activities: By outsourcing non-core functions like the service desk, a company can focus its resources and energies on core business activities that drive growth and innovation.
• Scalability and flexibility: Outsourcing partners can quickly scale the service desk operations up or down based on the organization’s changing needs, providing flexibility that is often hard to replicate internally.
• Access to advanced technologies: Outsourcing firms typically invest in the latest technologies and are at the forefront of implementing innovative service desk solutions, providing their clients access to advanced tools without significant investment.

Cons of outsourcing your service desk

• Reduced control: Outsourcing can lead to losing control over day-to-day operations, which can concern organizations with specific ways of managing customer interactions.
• Cultural and communication challenges: There can be cultural and communication barriers when working with an outsourced team, mainly if the service desk is located in a different country.
• Dependency on the service provider: Relying on an external entity for critical customer service functions can create dependency, which may be risky if the provider fails to deliver the expected service level.
• Potential for misaligned objectives: The goals of the outsourcing provider may sometimes align differently with those of the hiring organization, potentially leading to conflicts or misunderstandings regarding service priorities.
• Concerns over data security and privacy: When service desk operations involve handling sensitive information, there can be concerns about data security and privacy, especially if the outsourcing provider is in a different legal jurisdiction.

While outsourcing the service desk can offer significant advantages, particularly in cost savings and operational efficiency, it is essential to consider the potential drawbacks. Organizations should conduct a thorough analysis to ensure that the chosen outsourcing strategy aligns with their business objectives and service standards.

Offshoring the service desk means relocating IT support to a different country, often to cut costs while maintaining quality. It’s vital to consider several factors, such as cultural differences, language barriers, and local holidays, which could affect operations. Additionally, think about the infrastructure and management styles in the offshore location. Understanding these elements can help determine if offshoring aligns with your business’s goals and can deliver the desired service level to your customers.

Offshoring involves moving your service desk operations to a different country, typically to capitalize on lower labour costs and access a broader talent pool. It’s not just about saving money; it’s also about tapping into global expertise and providing round-the-clock support due to time zone differences.

Key factors to consider:

• Cultural fit: One biggest hurdles in offshoring is ensuring the offshore team understands and aligns with your company culture and values. They need to communicate with your customers as seamlessly as an in-house team would.
• Language skills: Effective communication is the bedrock of customer service. Ensuring the offshore team has strong language skills, particularly in your customers’ primary languages, is crucial.
• Infrastructure and Technology: The offshore location should have the necessary infrastructure and technology to support your service desk operations without hitches.
• Legal and compliance issues: Different countries have different laws and regulations. Ensuring your offshore service desk complies with relevant data protection and privacy laws is essential to avoid legal pitfalls.
• Management and oversight: While offshoring can provide many benefits, it requires effective management and oversight to ensure the service levels meet your standards. Regular communication and visits help maintain alignment and build a strong working relationship.

Offshoring isn’t just a cost-saving strategy; it’s a decision that can expand your business’s capabilities and global footprint. However, careful planning and consideration are required to ensure the benefits outweigh the challenges.

Benefits of offshoring service desks

• Cost efficiency: One of the primary advantages of offshoring is the potential for substantial cost savings, primarily due to lower labour costs in offshoring destinations.
• Access to a global talent pool: Offshoring allows organizations to tap into a global talent pool, accessing skills and expertise that may be scarce or more expensive in their home country.
• Extended service hours: By offshoring to different time zones, companies can provide around-the-clock support without needing multiple shifts or increased staffing in their local operations.

Deciding to offshore your service desk operations is a strategic move that requires careful consideration of various factors. Here are some circumstances under which offshoring might be a suitable option for your organization:

• Cost reduction objectives: If your primary goal is to reduce operational costs without compromising service quality, offshoring can offer a viable solution due to the lower labour costs in certain regions.
• Global expansion: As your organization expands globally, offshoring can provide localized support to customers in different regions, enhancing customer satisfaction and aligning with international business strategies.
• 24/7 support requirements: Offshoring can enable continuous service availability across time zones if your business needs to offer round-the-clock support to cater to a global customer base or to manage after-hours queries effectively.
• Access to specialized skills: If the domestic market faces a shortage of specific specialized skills necessary for your service desk operations, offshoring to regions with a robust talent pool in those areas can be beneficial.
• Scalability and flexibility: When your business experiences fluctuating demand for support services, offshoring can provide the scalability and flexibility to adjust your workforce size quickly and efficiently.

Strategic considerations for offshoring

• Cultural compatibility: Ensure that the offshoring destination has a workforce that can align with your organization’s culture and effectively communicate with your customer base.
• Regulatory compliance: Verify that the offshoring provider complies with all relevant legal and regulatory requirements, particularly data security and privacy.
• Service quality assurance: Implement robust mechanisms to monitor and maintain service quality, ensuring that the offshored operations meet your organization’s standards.
• Business continuity planning: Assess the offshoring location’s political, economic, and environmental stability to mitigate risks and ensure uninterrupted service.

Deciding to offshore is a significant move that requires thoughtful consideration of these factors to ensure it aligns with your business objectives and can provide the desired benefits in service quality, cost savings, and operational efficiency.

Offshoring your service desk can offer substantial cost savings and access to a global talent pool, a significant advantage for businesses looking to optimize resources. However, it has its challenges. Potential downsides include language barriers, cultural differences, and time zone mismatches, which can impact communication and service delivery. Weighing these pros and cons is crucial in determining if offshoring aligns with your company’s operational goals and customer service standards.

Pros:

• Cost savings: One of the most attractive aspects of offshoring is the potential for cost reduction. Labour costs in offshore locations are often significantly lower, allowing for budget reallocation or cost savings.
• Access to a global talent pool: Offshoring opens the door to a world of talent, providing access to skilled professionals in different regions, which can be particularly beneficial for languages and specialized knowledge.
• Extended service hours: Thanks to time zone differences, offshoring can enable your service desk to operate around the clock, offering better customer support in various locations.
• Scalability: Like outsourcing, offshoring offers scalability. It allows businesses to adjust their service desk size and capabilities according to current needs without the constraints of local hiring markets.

Cons:

• Cultural and language barriers: Even with a fluent workforce, subtle cultural nuances and language differences can affect the quality of customer interactions, potentially leading to misunderstandings or dissatisfaction.
• Control and communication challenges: Managing a team across time zones and cultures requires robust communication strategies and tools. Maintaining the same level of oversight as with a local team can be challenging.
• Compliance and security risks: Different countries have varying regulations regarding data protection, privacy, and employment. Ensuring compliance across jurisdictions can be complex and requires diligent oversight.
• Potential impact on customer perception: Some customers may have preferences or expectations regarding local support. If managed poorly, offshoring could affect customer loyalty or brand perception.

While offshoring can be a strategic move to enhance service desk operations and reduce costs, it’s crucial to carefully weigh these pros and cons. Ensuring that the offshoring strategy aligns with your business values, customer expectations, and long-term goals is key to reaping its benefits while mitigating potential drawbacks.

To ensure the success of an outsourced or offshored service desk, it’s crucial to establish and monitor essential quality and performance metrics. These metrics not only gauge the effectiveness of the service desk but also align the outsourced functions with the organization’s goals and customer satisfaction standards.

Setting key performance indicators (KPIs)

• First response time: This metric measures the speed at which service desk agents respond to an incoming query, reflecting the efficiency and responsiveness of the service.
• Resolution time: The average time taken to resolve issues is a critical indicator of the service desk’s effectiveness in addressing and solving customer problems.
• Customer satisfaction (CSAT) score: Regularly measuring customer satisfaction through surveys provides direct feedback on the service desk’s performance from the user’s perspective.
• Ticket volume: Monitoring the volume of tickets helps identify trends, peak periods, and potential areas for improvement in service desk operations.
• First contact resolution rate: This rate indicates the percentage of issues resolved on the first interaction, a key metric for assessing the service desk’s efficiency and the effectiveness of its agents.

Ensuring quality control

• Regular audits and reviews: Conducting periodic audits of service desk operations ensures adherence to standards and identifies areas for improvement.
• Continuous training: Ongoing training programs for service desk agents are essential to maintain high service quality, especially when dealing with new technologies or evolving customer needs.
• Feedback mechanisms: Implementing robust feedback mechanisms allows continuous improvement based on customer input and agent performance.
• Service level agreements (SLAs): Establishing clear SLAs sets the expectations for service quality and delivery, providing a framework for accountability and performance assessment.

Challenges in measuring metrics

• Consistency across locations: Ensuring consistent measurement and interpretation of KPIs across different locations can be challenging, especially in an offshored setup.
• Data integration: Integrating data from various sources to provide a comprehensive view of service desk performance requires effective data management strategies.
• Adapting to change: The service desk must remain agile, adjusting KPIs and quality control measures in response to new technologies, changing customer expectations, or shifts in the business environment.

Selecting the correct service provider for outsourcing or offshoring your service desk is a pivotal decision that will significantly impact your organization’s efficiency, customer satisfaction, and alignment with strategic goals. Here are essential factors to consider when choosing a service provider:
1. Expertise and reputation:
Assess the provider’s experience and standing in the industry. Review their track record with similar clients and their overall market reputation to gauge reliability and expertise.
2. Service offerings and capabilities:
The provider should offer services that align with your specific requirements. Examine their technological prowess, infrastructure, and the methodologies they employ in service desk management.
3. Scalability and flexibility:
Your chosen provider must be capable of adjusting the scale of operations to meet your business’s fluctuating demands, demonstrating operational flexibility.
4. Compliance and security:
Ensure the provider adheres to industry standards and regulations concerning data security and privacy. Understanding their security measures is crucial for safeguarding your data.
5. Quality of service:
Define clear service level agreements (SLAs) to establish expected service quality and performance metrics. Inquire about their issue resolution processes and commitment to continual service improvement.
6. Cultural fit:
The provider’s corporate culture should resonate with yours to ensure seamless collaboration and service alignment with your brand values.
7. Cost structure:
Considering the overall engagement cost, analyze their pricing model for transparency and compatibility with your financial constraints.
8. Communication and reporting:
Effective communication channels and robust reporting mechanisms are essential for transparent and productive partnerships.
9. Adaptability:The provider must be able to adjust to your business’s scaling needs, offering flexibility to accommodate growth or shifts in demand.

By choosing a provider like Serviceji, recognized for its excellence and alignment with industry best practices, you can enhance your service desk operations and achieve superior customer satisfaction and operational efficiency.

Serviceji stands out as a prime candidate when considering a service provider, particularly for businesses aiming to lead in their industry. They offer a robust suite of features tailored to enhance your service desk’s efficiency and effectiveness:

• Comprehensive service desk solutions: They cover all bases, from managing tickets to ensuring customer satisfaction.
• Technology-driven support: ServiceJi ensures seamless integration with your current systems by leveraging the latest tools and platforms.
• Scalable operations: They offer flexible services that grow with your business, ensuring you’re always supported, regardless of size.
• Industry expertise: With a deep understanding of various sectors, ServiceJi brings specialized insights and practices to your service desk.
• Commitment to security: Adhering to stringent security protocols, they ensure your data and customer information are always protected.

Choosing serviceji means partnering with a service provider that’s competent and deeply committed to pushing your business ahead in a competitive landscape.

When outsourcing or offshoring your service desk, understanding the cost implications is crucial for making an informed decision that aligns with your financial objectives and business strategy. Here’s a breakdown of cost considerations to keep in mind:

1. Direct costs:

• Service fees: Evaluate the service fees charged by the provider, which may vary based on the service level, volume, and complexity of the support required.
• Setup and transition costs: Consider any initial costs in setting up the service and transitioning your existing operations to the outsourced model.

2. Indirect costs:

• Management overhead: Account for the time and resources required from your internal team to manage the outsourcing relationship and oversee the service provider’s performance.
• Training costs: If specific training is required for the service provider to understand your products, services, or processes, include these expenses in your cost analysis.

3. Hidden costs:

• Quality control: Ensuring consistent service quality might entail additional costs, such as deploying monitoring tools or conducting regular audits.
• Communication and coordination: Evaluate the costs associated with enhanced communication efforts, especially if dealing with offshore teams in different time zones.

4. Long-term financial impact:

• Scalability: Consider how the cost structure will adapt if your needs change, ensuring that the service can scale up or down cost-effectively.
• Exit costs: Be aware of potential costs or obligations associated with terminating the contract or transitioning the service desk back in-house.

5. Comparison with in-house operations:

• Cost-benefit analysis: Compare the cost of outsourcing or offshoring with the expenses of maintaining an in-house service desk to determine the financial viability.
• Value assessment: Beyond direct costs, assess the value added by outsourcing, such as improved service quality, access to expertise, and operational efficiency.

It’s crucial to weigh the value you’re receiving against the costs. A cheaper service might offer a different quality or reliability than a more expensive one. When evaluating these services, consider the impact on customer satisfaction, employee workload, and your brand reputation.

Think about the long-term implications of your decision. While one option might be more cost-effective initially, another might offer greater scalability or flexibility, potentially saving you money in the long run.

When considering cost, it is essential to look at providers like Serviceji, which is known for its transparent pricing and commitment to delivering value. They provide a clear breakdown of costs and ensure that their clients understand what they’re paying for and the value it brings. With ServiceJi.co, you’re not just paying for a service; you’re investing in a solution designed to enhance efficiency, improve customer satisfaction, and support your business’s growth.

Effective communication and robust collaboration mechanisms are the lifelines of a successful service desk operation, especially when components of the entire service desk are outsourced or offshored. Ensuring that information flows smoothly between your business and the service provider is key to maintaining service quality and responsiveness.

Building strong communication channels:

• Regular check-ins: Regular meetings or check-ins can keep both parties aligned on objectives, performance, and emerging issues.
• Clear protocols: Having clear communication protocols ensures that issues can be addressed promptly and effectively, minimizing the impact on end-users.
• Technology tools: Collaboration and communication tools can bridge the gap between different teams and time zones, facilitating real-time updates and discussions.

Fostering a collaborative environment:

• Shared goals: Ensuring your team and the service provider are aligned on common goals can foster a sense of partnership and shared responsibility for outcomes.
• Transparency: Encouraging an environment where feedback is openly shared and constructive can lead to continuous improvement and innovation.
• Knowledge sharing: Establishing knowledge-sharing mechanisms between your team and the service provider can enhance problem-solving capabilities and service consistency.

ServiceJi approach to communication and collaboration:

ServiceJi stands out for its commitment to building solid partnerships with its clients. They prioritize transparent and open communication channels and leverage advanced tools to ensure seamless collaboration. With ServiceJi, you can expect:

• Proactive communication: They stay ahead of the curve, informing you about your service desk’s performance and any potential issues before they escalate.
• Collaborative tools: Utilizing the latest collaboration technology, ServiceJi.co ensures that you’re always in sync with your outsourced team, regardless of location.
• Partnership mentality: Viewing each client as a partner, ServiceJi.co works closely with you to align goals, strategies, and expectations, ensuring that the service desk operates as a cohesive extension of your business.

Effective communication and collaboration are not just about managing a service; they’re about building a relationship that enhances your business’s capabilities and ensures your service desk is a powerhouse of support and efficiency.

Ensuring stringent security measures and adherence to compliance standards is paramount when outsourcing or offshoring your service desk. These aspects safeguard your organization’s and customers’ data, uphold your reputation, and ensure legal and regulatory adherence.

1. Data security protocols:

• Assess the provider’s security measures: Understand the cybersecurity practices of your service provider, including data encryption, firewalls, intrusion detection systems, and regular security audits.
• Data handling and storage: Clarify the data handling, storage, and transfer protocols. Ensure they align with industry best practices and your organization’s security policies.

2. Compliance with regulations:

• Industry standards: Ensure the service provider adheres to relevant industry standards and certifications, such as ISO/IEC 27001 for information security management.
• Regulatory compliance: Verify that the provider complies with pertinent regulations, such as GDPR for data protection or HIPAA for healthcare information, depending on your organization’s sector.

3. Contractual agreements:

• Include security and compliance clauses: Ensure your contract with the service provider contains clear terms regarding security expectations, data protection, and compliance obligations.
• Audit rights: Establish the right to conduct or request third-party audits to assess the provider’s compliance with security and regulatory requirements.

4. Incident response and reporting:

• Incident response plan: Confirm that the service provider has a robust incident response plan detailing procedures for identifying, reporting, and mitigating security incidents.
• Notification protocols: Ensure clear protocols for notifying your organization during a security breach or compliance issue, including timelines and communication channels.

5. Employee training and awareness:

• Provider’s staff training: The service provider’s staff should receive regular training on data security and compliance, emphasizing the importance of protecting customer information.
• Awareness programs: Collaborate with the provider to implement ongoing awareness programs, reinforcing the significance of security and compliance in day-to-day operations.

6. Continuous monitoring and improvement:

• Regular reviews: Conduct periodic reviews of security measures and compliance postures, adjusting strategies and protocols in response to evolving threats and regulatory changes.
• Technology updates: Ensure the service provider leverages the latest security technologies and practices to counter emerging cybersecurity threats.

Maintaining rigorous security and compliance standards is critical when outsourcing or offshoring your service desk. By implementing thorough vetting, establishing clear agreements, and engaging in continuous monitoring, you can protect your organization against data breaches and compliance violations, thereby sustaining trust and integrity in your service desk operations.

Outsourcing or offshoring your service desk is a strategic decision that can significantly influence your organization’s operational efficiency, cost management, and customer satisfaction. By carefully considering the factors outlined in this blog—from understanding your business needs to ensuring security and compliance—you can make an informed decision aligning with your organization’s goals and values.

Remember, the key to successful service desk outsourcing or offshoring lies in choosing the right service provider that not only offers cost benefits but also aligns with your quality standards, cultural values, and strategic objectives. Establishing clear communication, robust collaboration practices and stringent security and compliance measures are essential to foster a productive and secure partnership.

In a rapidly evolving business environment, the flexibility and scalability offered by outsourcing or offshoring can provide your organization with a competitive edge. However, it’s crucial to approach this transition with a strategic mindset, ensuring that your service desk continues to deliver exceptional support, enhance customer experiences, and support your business growth.

By embracing a thoughtful approach to outsourcing or offshoring your service desk, you can achieve operational excellence, drive customer satisfaction, and position your organization for long-term success in today’s dynamic marketplace.